Our expertise in mobile
app development extends
across multiple platforms.
Users love our apps.
India, male, 18yrs & above
One of India's most popular deodorant brands, AXE today stands for the power an AXE-Man will command on beautiful women. The IPL fever was about to begin and to be topical and yet be "AXE" was needed, when the AXE men were going to be eat-sleep-breathe Cricket!
For the AXE man, who's always on the move, his mobile is his most trusted companion! But busy as he always is, we wanted to ensure that he gets live Cricket updates on time and every time!
A mobile application - AXE Googly was suggested, where in AXE Angels themselves would provide wicket to wicket, runs - to runs updates, on the Axe man's mobile phone, without failure!
Free to download, AXE Googly mobile application offered the users a content-rich, highly interactive and really convenient experience. A user friendly and extremely attractive format was created, that was also available for most mobile platforms, being easily downloadable. Laid out with the most attractive designs, the main app features were:
An AXE Assistant, to help AXE man set alarms and reminders
AXE To Do, for planning his day accurately
Googly LIVE, for live Cricket updates
A cool Google Cricket game
And some more features like AXE Angels wall papers, ring-tones, screensavers & FB Connect!
Another hit amongst the AXE men, the app is still popular! More than 1 Million downloads were recorded within the first 4 weeks of the App launch.
India - Tamilnadu & AP, male/female, 18yrs & above
Close Up, with the promise of fresh breath energy, has been trying to convince youngsters of India, to be ready for a "close up romantic" moment, any time - any where! Idea was to be available and top-of-mind, through the most popular communication media.
Mobiles are the best medium to connect with young India today. Hence a mobile application was created that would, help the user to be ready for a moment of romance that may happen any time, any where! The app would hold:
The application promised information, advice & help for making the "Achanak moment" perfect as well as entertainment through a game that was fast paced, full of drama and of course romance!
This free to download app was available for most mobile platforms including JAVA & Android. All that the user needed to do, was download the same from a WAP link and get started!
Users could connect with Facebook through the app and share scores, date advice even the news on his/her wall, at any point.
Suriya's personal advice on romance, handy tips for setting a perfect date, an action-drama filled game, the app was an instant hit amongst the TN/AP users.
A total of 3, 99,043 downloads have been recorded till date (300,000 downloads within 6 weeks of App launch itself) and still going strongly!
India, Women, 18yrs - 34yrs
Build a cutting edge interactive solution.
Classes as a Expert in Skin Care.
An interactive and engaging application that provides users with customized consultation about their Skin and their Sunspot Index.
Resulting in a personalized regime and lifestyle & diet suggestion. Each Mobile Ponds Beauty Class was equipped with iPads which allowed College students to access their regime. Application has also been developed & ported across Symbian and Android platforms.
Deployed in Mobile Units which conducted the Ponds Beauty Class across 32 cities.
Thousands of College Girls across India connected with the Ponds Beauty Class.
Indian Audience both Male and Female 18yrs - 35yrs, Hyderabad and AP
Reaching millions of people in urban India through the new age media initiative. The objective is to INDUCE the user to download the app, once downloaded, there are teaser testimonials, videos and inspirational scriptures which would induce the user to call onto a TOLLFREE number and engage in a meaningful, one to one conversation with a real person on the other side of the line.
Targeting the urban youth who is along with his fast paced life has to cope with the pressures of life, anxiety, pain, trauma, stress, marital issues, health issues and more. This app is targeting such youths who could watch inspirational celeb videos, read scriptural verses and get inspired to call on the TOLLFREE number mentioned in the app, just like the celeb whose life was transformed after engaging one on one with a volunteer over a phone call. It induces the user to make a call where he/she could pour out his/her story to highly trained and specialized individuals who would go out of their way to counsel such people. The idea is to provide hope to the hopeless, deal with situations such as fear, depression, anxiety, pain, addictions and the likes through the POWER TO CHANGE CAMPAIGN.
An integrated media approach was adopted to create media hype around this campaign in the city of Hyderabad. The campaign was launched on 1st May 2012 and would be live for a period of 30 days.
The organizers have used all mediums to promote the TOLLFREE number and the keyword which could be sent to download the mobile app. The app consists of the following
The mega city campaign commenced May 1 in the city of Hyderabad, with a population of over 8 million. 60 phone lines are active at the call center which recorded over 4500 calls from people responding to the campaign ads the first day. Hyderabad is the Hi-Tec capital of India. Interestingly the first day of the launch with minimal media promotion saw more than 500 users texting the keyword to download the mobile app.
India, 18yrs - 24yrs
Create awareness and talk ability for CloseUp's new variant - FireFreeze.
Showcasing the new variant through Augmented Reality inthrough a Mobile Application. Driving home the promise of fresh breath confidence.
78,000 Downloads in 4 Weeks.